Native was commissioned to provide an evolved and cohesive design language across HP’s Home and Business Mobile Computing offerings (A multi-billion dollar per year revenue stream). I was responsible for leading the design and development of the Business range of computers.
Using HP’s most premium mobile workstation solution as a jumping off point we developed a flexible design language utilising form, construction, material, colour and finish to reflect HP’s future facing ambition.
Working closely with both internal and client side teams we aimed to arrive at a familial language that would see the Business offering through at least the next five years while living comfortably alongside HP’s consumer focused offerings.
Across the business range we created designs for 5 differing models, each of which offered several different display, keyboard configurations, port layouts and hinge types.