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01 - Business Laptop Family - 2012 Native
       
     
01 - Business Laptop Family - 2012 Native

Native was commissioned to provide an evolved and cohesive design language across HP’s Home and Business Mobile Computing offerings (A multi-billion dollar per year revenue stream). I was responsible for leading the design and development of the Business range of computers.

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Using HP’s most premium mobile workstation solution as a jumping off point we developed a flexible design language utilising form, construction, material, colour and finish to reflect HP’s future facing ambition.

Working closely with both internal and client side teams we aimed to arrive at a familial language that would see the Business offering through at least the next five years while living comfortably alongside HP’s consumer focused offerings.

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Across the business range we created designs for 5 differing models, each of which offered several different display, keyboard configurations, port layouts and hinge types.

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